Branding

For The Love of Chocolate

words by

Greg Washington

Design by

Fibra Studio

Chocolate manufacturing, like many food & beverage categories, is a craft. The quality of sun, water, soil, and curated ingredients come together in nuanced ways to make each flavor special. This is what Kuya Chocolate lives for.

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The brief for this redesign of Kuyay Chocolate, how to visualize the love of craft chocolate? Fibra Studio could have gone in any number of directions, from the extremely rich (borderline sexual) to the grittiness of craft culture. Instead of reaching for any extreme, they found the right balance between approachability and sophistication.

The subdued colors convey the maturity of a master, while their humanist serif (set in lower-case) paired with a simple illustration of the cocoa plant, creates a soft open invitation. The addition of a metallic highlight (notably copper instead of gold), is a nice display of aesthetic control. Clear, simple, and beautiful – what every product in the food industry should aspire to achieve.

Source: Behance

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